A successful business leader, Herbert Roy Zucker is the founder and principal of SafeDecisions LLC, a company that offers innovative solutions for personal security in today's insecure world. In addition, Herbert Roy Zucker operates the business with his wife, allowing him to embark on a fulfilling entrepreneurial journey alongside his life partner.
Many people start businesses with their spouses, and whatever the rationale, couple-owned companies are advantageous and have high feasibility prospects. According to Oklahoma State University research in 2000, couple-owned businesses demonstrated a higher success rate than their rivals.
Many spouses have specific passions or interests in common and can pivot startups around shared interests that have the prospect of materializing into sustainable businesses. Passions and interests may range from pet care to cooking. Couples can also work toward specific goals, such as running a business for a particular number of years and generating a specific income during that time. Shared goals promote targeted brainstorming of ideas.
When spouses operate a business together, they spend more time together, which can grow and deepen their relationship. It's important to note that running any business comes with ups and downs that can potentially complicate our daily lives. Staying grounded while navigating these business dynamics is essential to maintain quality personal lives outside of business.